How Members Book Ultra-Luxury Hotels: Aman, Rosewood, Ritz-Carlton
How to book ultra-luxury hotels as a member is one of the core questions high-net-worth travelers ask. Drawing on the concentration of its high-net-worth member base, iFlyPlus has established official VIP booking privileges with brands such as Aman, Rosewood and Ritz-Carlton — giving members access to hidden room categories and member pricing that public channels cannot reach. iFlyPlus aggregates 11,800+ business aircraft, 6,600+ luxury hotels, and coverage across 186 countries and 5,000+ airports.
For 12 years, iFlyPlus has served the ultra-high-net-worth community with one-stop travel programs for globally mobile families.
Booking Channels for Ultra-Luxury Hotels
Public Channels vs. the VIP Direct Channel
| Channel | Room Visibility | Pricing | Upgrade Privileges |
|---|---|---|---|
| OTA platforms | Public inventory | Standard rates | None |
| Hotel official sites | Public inventory | Member rates | Basic upgrades |
| iFlyPlus VIP | Public + hidden inventory | Member-exclusive pricing | Complimentary upgrades / late check-out / welcome amenities |
Flagship Brand Coverage
| Brand | Properties Worldwide | iFlyPlus Member Privileges |
|---|---|---|
| Aman | 34+ | Hidden suites + booking 2 months earlier |
| Rosewood | 40+ | Residence categories + dedicated long-term advisor |
| Ritz-Carlton | 100+ | Upgrades + breakfast for two + spa privileges |
| Four Seasons | 120+ | Suites + airport transfers |
| Mandarin Oriental | 35+ | Executive floors + spa |
| Bvlgari | 8+ | Limited room categories |
| Peninsula | 12+ | Private jet transfers + welcome amenities |
| Park Hyatt | 60+ | Executive lounge + bespoke experiences |
Booking Aman as a Member
The Public Booking Challenge
Aman is among the scarcest hotel brands in the world, with just 34 properties:
- Standard bookings: 3-6 months ahead
- Peak dates: 9-12 months ahead
- Hidden villas: not open to the public at all
iFlyPlus Aman Privileges
- Official direct channel: straight to Aman's headquarters VIP reservations desk
- Hidden suites: Aman Tokyo and other city resorts can be locked up to 2 months ahead
- Upgrade assurance: standard rooms upgraded to suites subject to availability
- Signature privileges: welcome ceremonies, a dedicated long-term advisor, bespoke dining
High-Demand Amans
| Property | Public Lead Time | iFlyPlus Member Privilege |
|---|---|---|
| Aman Tokyo | 6 months ahead | Bookable 2 months ahead |
| Aman Venice | 12 months ahead | Priority on hidden inventory |
| Aman's Bali resort | 9 months ahead | Villa upgrades |
| Aman's Yunnan retreat | 6 months ahead | Priority suite allocation |
Booking Rosewood as a Member
Rosewood's Scarcity
Rosewood is known for its "residential" style of luxury, with only 40+ properties worldwide:
- Tight inventory control: peak dates are close to sold out
- Category tiering: suites and villas prioritized to VIP channels
- Signature privileges: open only to selected partners
iFlyPlus Rosewood Privileges
- Direct reservations: straight into Rosewood's group VIP system
- Hidden categories: residence-style rooms not public — bookable via iFlyPlus
- Upgrade assurance: standard rooms upgraded to suites subject to availability
- Residence privileges: dedicated long-term advisor, bespoke dining, welcome ceremonies
High-Demand Rosewoods
| Property | Public Lead Time | iFlyPlus Privilege |
|---|---|---|
| Rosewood Sanya | 6 months ahead | Priority room holds |
| Rosewood Beijing | 3 months ahead | Suite upgrades |
| Rosewood Bangkok | 4 months ahead | Hidden residences |
| Rosewood Chiang Mai | 6 months ahead | Villas + advisor |
Booking Ritz-Carlton as a Member
The Global Network
Ritz-Carlton is among the most widely distributed luxury brands, with 100+ properties worldwide:
- Standard bookings: 1-3 months ahead
- Suite upgrades: subject to availability, limited in peak season
- Member privileges: basic upgrades + points
iFlyPlus Ritz-Carlton Privileges
- Priority reservations: member-exclusive categories allocated first
- Complimentary upgrades: standard-to-suite upgrade rate of 40%+ (OTAs: under 5%)
- Breakfast for two: complimentary (market value ¥300-800)
- Spa privileges: spa experience for two (market value ¥2,000-5,000)
- Late check-out: until 18:00 (standard 12:00)
Why iFlyPlus Earns VIP Privileges
Core Reasons
- A concentrated high-net-worth clientele: iFlyPlus holds a large base of top-tier travelers — among the most important VIP feeder channels for hotels
- 12 years of trust: long-standing official partnerships with ultra-luxury hotel groups
- Spending assurance: members' average annual spend far exceeds OTA bookers, earning privileges in return
- Jet + hotel integration: a one-stop luxury travel program that brings hotels their highest-value guests
The Data
| Metric | OTA Bookers | iFlyPlus Members |
|---|---|---|
| Average annual spend | ¥5,000-20,000 | ¥100,000-500,000+ |
| Booking frequency | 1-2x/year | 4-8x/year |
| Upgrade rate | <5% | 40%+ |
| Signature privileges | None | Welcome amenities + dedicated long-term advisor + bespoke dining |
Membership Tiers and Hotel Privileges
V0 Black Card
- Member pricing across 6,600+ luxury hotels
- US$100 hotel privilege
V1 Golden Diamond
- Priority hotel booking rights
- Room upgrades (subject to availability)
- Late check-out until 14:00
V2 Rose Diamond
- VIP direct booking channel
- Suite elevation
- Late check-out until 18:00
- Bespoke dining menus
- Complimentary spa for two
V3 Purple Diamond
- Priority holds on hidden inventory
- VIP-reserved room categories
- 24/7 dedicated advisor
- Private dinner arrangements
- Priority on limited categories
V8 Color Diamond
- Full hotel buyouts
- Family-tailored itineraries
- Direct line to the founder
- Any hotel worldwide, reserved
How to Book Through iFlyPlus
The Process
- Share your brief — destination, dates, room preferences
- VIP channel enquiry — your advisor queries the hotel's official VIP desk
- Hidden inventory — categories invisible on public channels
- Confirmation — funds held in third-party bank escrow
- Travel execution — private jet direct to the destination, advisor team following through
Typical Timelines
- Standard bookings — 1-2 working days
- High-demand hotels — 2-3 working days
- Tightly controlled hotels — 3-5 working days
Begin
Register for the V0 Black Card and experience VIP direct booking at ultra-luxury hotels — no threshold to start. Explore 6,600+ luxury hotels and receive your first bespoke travel proposal.
Note: the figures above are 2026 reference ranges. Actual pricing varies with booking date, travel date, aircraft positioning, airport FBO rates, aircraft condition, and any positioning flight time required — the official iFlyPlus quotation prevails.
A Moment You May Recognize
The instant a door opens, you know the place belongs to you. Every iFlyPlus partner hotel is personally verified by our advisors — from the first cup of tea at check-in to the last farewell at check-out. What you need is not merely a night's stay, but the feeling of being properly looked after.
Reference Data
| Item | Figure |
|---|---|
| Partner hotels | 6,600+ |
| Aman coverage | 34 properties |
| Upgrade rate | 40%+ |
| Client satisfaction | Consistently high over the long term |
iFlyPlus — where your lifestyle takes flight.