Ms. Chen first encountered iFlyPlus V3 Purple Diamond at a private art exhibition.
It was early spring 2025, in a converted warehouse in Beijing's 798 Art District. The exhibition showcased a new generation of contemporary Chinese ink painting; fewer than thirty attendees were present — all familiar faces in the collecting circle.
At the small reception after the exhibition, Ms. Chen chatted with an old friend about next month's plans: 'I want to take my parents to Japan for the cherry blossoms, but I don't want the usual tourist route. Is there somewhere... not widely known?'
Her friend smiled: 'My advisor arranged something for me. Direct from Shanghai to the FBO on the Noto Peninsula, then a helicopter connection to an onsen ryokan with only 8 rooms. Completely private — no queues, no socializing.'
Ms. Chen asked: 'Which platform do you use?'
Her friend said: 'iFlyPlus. But V3 isn't something you can join anytime — seats are limited each year. You need recommendations from existing members, and you have to wait for the advisor to announce the next enrollment window.'
In that moment, Ms. Chen realized: this is not a membership card you can buy anytime. It is a circle seat that requires invitation and waiting.
Seat-Based vs. Annual Fee: A Fundamental Difference
Most private jet membership clubs operate on an 'annual fee' model — you pay the fee, become a member, and can use the service anytime.
iFlyPlus V3 Purple Diamond operates on a 'seat-based' system.
The difference between these two goes far beyond semantics:
| Dimension | Annual Fee | V3 Seat System |
|---|---|---|
| Entry | Open enrollment, pay to join | Invitation only, requires member recommendation |
| Capacity | Unlimited, anyone welcome | Limited annual seats, closes when full |
| Service Depth | Standardized service, advisors may rotate | Founder-direct, dedicated team of 3-5 |
| Circle Composition | Diverse backgrounds, unpredictable | Screened, peers who trust each other |
| Benefit Scarcity | Publicly available, anyone can buy | Non-sellable experiences, seat-holders only |
The essence of the seat system is prioritizing 'circle purity' and 'service depth' over 'scale growth'.
One V3 member once said: 'I don't need a platform of 100,000 people. I need a circle of 500 — where every member is screened, and every journey is deeply understood.'
True luxury is not 'available anytime' — it is 'not available just because you have money'.
The Flip Side of the Seat System: The Limits of Jet Card Programs
Many high-net-worth individuals choose jet card programs, believing 'pay-as-you-go' is more flexible. In practice, jet card restrictions often exceed expectations:
- Restricted use cases: Holidays and popular routes are excluded from 'available dates'. Chinese New Year in Sanya with the family? Sorry — the jet card doesn't apply.
- Advance booking requirements: Requests must be filed 48-72 hours ahead; last-minute business travel cannot be guaranteed. A 'leave at a moment's notice' rhythm is fundamentally at odds with the jet card booking process.
- Limited aircraft choice: Jet cards usually bind you to a specific category (e.g., light jets), with no flexibility for passenger count or route. Five passengers plus heavy luggage? A light jet won't fit.
- Validity constraints: Purchased hours must be used within 12-24 months or they expire. Unused hours become sunk cost.
A jet card is essentially a 'standardized product' — controlling costs through restrictions, managing expectations through time limits.
iFlyPlus V3 chose a different path: we don't sell jet cards; we offer seats.
100% of the seat fee is applicable to private jet bookings and hotel guarantees — no use-case restrictions, no advance booking requirements, no aircraft lock-in, no validity constraints.
One member who switched from a jet card to V3 said: 'With the jet card, every trip started with asking whether I could use it. With V3, I simply tell my advisor where I want to go.'
True flexibility is not 'pay-as-you-go' — it is 'no conditions'.
Why Does V3 Limit Seats Each Year?
V3 Purple Diamond's limited seats are not marketing rhetoric — they are a physical constraint of service capacity.
Reason 1: Founder-Direct Requires Time
V3 members enjoy 'founder-direct' benefits — meaning the founder personally participates in designing major travel plans for V3 members.
The founder's time is finite. If V3 membership grows without limit, founder-direct becomes an empty promise.
The number of new V3 members admitted each year depends on the time the founder can personally invest.
Reason 2: Dedicated Service Team's Service Radius
Each V3 member is assigned a dedicated advisory team of 3-5 people. This team needs deep understanding of the member's:
- Travel habits and preferences
- Family members' likes
- Privacy and security needs
- Long-term travel plans
Building such deep understanding takes time. There is an upper limit to how many V3 members a single advisory team can serve — beyond that limit, service depth dilutes.
Limiting seat numbers ensures that every V3 member's service is not diluted.
Reason 3: Scarcity of Non-Sellable Experiences
V3 members enjoy 'non-sellable experiences' — experiences not sold publicly, available only to V3 members.
Examples include:
- Founder's private dinner (V3 members and their designated guests only)
- Closed-door art appreciation sessions (partnering with renowned galleries, not publicly ticketed)
- Family heritage workshops (second-generation education, family office operations exchange)
The capacity of these experiences is limited. A 20-person private dinner is no longer 'private' if V3 membership grows without limit.
The value of non-sellable experiences lies precisely in their scarcity — not everyone with money can participate.
What Happens When Seats Are Full?
When a year's V3 seats are filled, new applicants enter the waiting list.
The waiting list is not 'first-come-first-served' — it is a process of expressing interest. When the next year's seats open, advisors contact waiting list applicants in this priority order:
- Applicants recommended by existing V3 members (higher priority)
- Applicants who have expressed interest and completed an interview
- Applicants expressing interest for the first time
V3's waiting list is not 'first-come-first-served' — it is 'best-fit-first'.
One advisor once said: 'I wouldn't prioritize an applicant just because they've waited longer. I would recommend the applicant who best matches the existing V3 circle — that is being responsible to everyone.' One applicant waited four months and was ultimately recommended not because of his waiting time, but because his travel preferences closely matched the existing V3 circle — he takes his family skiing in Japan three times a year, a rhythm shared by three current V3 members.
V3's waiting list is not queuing — it is matching.
The Seat Fee: A Certainty Foundation From ¥1,888,888/Year
The V3 Purple Diamond seat fee starts at ¥1,888,888 per year.
Note: the V3 seat fee is paid annually — but it is fundamentally different from an ordinary annual fee.
- Ordinary annual fees are consumption — once spent, they're gone
- The V3 annual seat fee is an asset — 100% applicable to private jet bookings and hotel guarantees, and convertible to Fortune Points (1.5x permanent accumulation)
This means:
- The ¥1,888,888 you pay each year is 100% applicable to private jet bookings and hotel guarantees
- Each journey also accumulates Fortune Points (1.5x), which never expire
- Points can be redeemed for non-sellable experiences (private dinners, closed-door appreciation sessions, etc.)
The V3 seat fee is not consumption — it is asset allocation, converting consumptive expenditure into long-term value accumulation.
How to Apply for a V3 Seat?
The V3 Purple Diamond application process has three steps:
Step 1: Secure Recommendations (Recommended 3-6 Months in Advance)
You need recommendations from at least two existing V3 members. Each recommender submits a short letter to your advisor describing your relationship, your travel needs, and why you fit the V3 circle.
If you don't know any V3 members, you may express interest to an advisor. The advisor will help you connect with existing members.
Step 2: Advisor Interview (approximately 1-2 weeks)
Once recommendations pass, a senior iFlyPlus advisor holds an in-depth conversation with you (online or in person): your travel habits and preferences, your privacy and security needs, and your expectations for future travel.
The interview is not to 'audit' you — it is to confirm iFlyPlus can provide a service that matches you.
Step 3: Wait for Seat Opening
After the interview, the advisor adds you to the V3 waiting list. When the next year's seats open, the advisor will contact you promptly.
The entire process from expressing interest to seat confirmation typically takes 3-6 months.
Perhaps You Have Had This Moment Too
At some business dinner, you heard someone mention 'V3 Purple Diamond', 'limited seats', 'waiting list'. You didn't ask more — but a question stayed with you:
'What kind of circle is that? Why can't you just buy in?'
Perhaps now you have the answer.
V3 Purple Diamond is not a membership card you can buy anytime — it is a circle seat that requires invitation, waiting, and matching. Limited seats exist to protect circle purity, commit to service depth, and preserve the scarcity of non-sellable experiences.
If you would like to explore V3 further — or express your interest in joining — you may submit an application, and an advisor will reach out to explain the path of invitation.
The circle's gate is never ostentatious. It stands quietly, waiting for those who truly understand the value of 'scarcity' to gently knock.
iFlyPlus — Good Fortune · Good Friends · Beautiful Life.